A leading prestige fragrance brand has successfully enhanced its market presence and sales performance through a strategic collaboration with Criteo, implementing an always-on campaign on Ulta Beauty’s website. The campaign was designed to maintain the brand’s share of voice, boost return on ad spend, and drive significant sales growth.
Always-On Strategies Drive Success
To achieve its objectives, the fragrance brand partnered with Criteo to launch a comprehensive audience growth campaign. The campaign focused on securing prominent digital ad placements on Ulta Beauty’s website, utilizing lower-funnel media strategies to effectively engage potential customers. Criteo’s approach included optimizing ad spend by providing expert guidance on the best times to increase cost-per-click, ensuring the brand remained visible and competitive.
Throughout the campaign, Criteo maintained a high level of communication with the fragrance brand, delivering regular reports that detailed the campaign’s performance, successes, and areas for further optimization. This transparent approach enabled the fragrance brand to adjust its budget and maximize the impact of its ad spend.
Strong Results During Key Periods
The always-on campaign proved particularly effective during peak shopping periods, such as Mother’s Day and Father’s Day. By maintaining a consistent presence and leveraging targeted advertising, the fragrance brand achieved impressive results. The campaign generated $1.8 million in sales and captured a 56% share of voice in total clicks on Ulta Beauty’s site.
In addition to strong sales performance, the campaign delivered a remarkable 271% return on ad spend and garnered 16 million impressions. These outcomes underscore the effectiveness of Criteo’s audience growth strategies and the value of maintaining a continuous and engaging advertising presence.
Conclusion
The success of this campaign highlights the importance of always-on advertising strategies in the digital landscape. By partnering with Criteo and focusing on strategic ad placements and audience engagement, the prestige fragrance brand not only achieved its growth objectives but also demonstrated the power of sustained digital advertising efforts.
