Nuyug’s Sparkling Journey: How a New Jewellery Startup Is Taking India by Storm
In less than a year, Nuyug has emerged as the fresh face of celebration jewellery, raising Rs 2.5 crore in a pre-seed funding round led by AJVC and some savvy angel investors. But what makes this brand truly stand out? It’s their mission to redefine jewellery for today’s Indian woman — stylish, safe, and perfect for every celebration.
Bridging the Gap Between Imitation and Fine Jewellery
Founded in August 2024 by Ankur Dua and Manali Thareja, Nuyug is crafting a niche in the mass-premium jewellery segment. Their promise? To offer gold-toned, skin-safe, and thoughtfully designed pieces that feel luxurious without the hefty price tag.
Ankur Dua sums it up perfectly: “The jewellery category has suffered for years from poor quality, boring designs, and a fragmented supply chain. We started Nuyug to create something that speaks directly to modern Indian women — jewellery that’s as vibrant and celebration-ready as they are.”
Rs 1 Crore ARR in Just 8 Months—And They’re Just Getting Started
Nuyug isn’t just talk. In eight months, they’ve launched over 400 products designed for weddings, festivals, and social occasions. Available across their own D2C platform and top marketplaces like Myntra, Nykaa Fashion, and Amazon, they’ve already crossed Rs 1 crore in annual recurring revenue — a remarkable feat for such a young startup.
What Will the Rs 2.5 Crore Funding Power?
The fresh capital will fuel:
- Expanding online and offline channel presence to reach more customers
- Broadening their product catalogue to cater to diverse cultural and regional tastes across India
- Investing in R&D and design innovation to improve material quality and product longevity
Nuyug is setting out to build not just jewellery, but a celebration-ready lifestyle brand that resonates across India’s vibrant cultural landscape.
Backed by AJVC: A Sign of Confidence
AJVC, led by Aviral Bhatnagar and known for backing promising startups like Mithila Foods, is now betting big on Nuyug. Their investment signals strong faith in Nuyug’s potential to disrupt the jewellery market and build a beloved Indian brand.
Why Nuyug Matters for Indian Women
For years, Indian women had to choose between expensive fine jewellery or cheap imitation pieces that often caused skin issues and lacked style. Nuyug offers the perfect middle ground: stylish, safe, and affordable jewellery designed to shine during life’s biggest moments.
The Road Ahead: Bright, Bold, and Beautiful
With this fresh funding, Nuyug is geared up to scale fast, innovate relentlessly, and keep redefining what celebration jewellery means in India.
For anyone who loves beautiful accessories that don’t break the bank, Nuyug is a name to watch.
