You’ve Never Heard of Linkrunner—But It Might Just Be India’s Secret Weapon Against Global Tech Giants
When Shreyans Sancheti, a BITS Pilani graduate and serial founder, launched Linkrunner, he wasn’t aiming small.
In just a few months, his latest venture has gone from a product idea to one of the most talked-about mobile tech startups in India. Now, it’s officially raised Rs 5 crore in pre-seed funding—with plans to disrupt a market dominated by billion-dollar global players like AppsFlyer, Branch, and Adjust.
And yes, it’s his third startup.
Rs 5 Crore Raised—But That’s Just the Beginning
The pre-seed round was led by Titan Capital (founded by Snapdeal’s Kunal Bahl and Rohit Bansal), and joined by 2AM.VC and prominent angel investor Samir Sood. With this funding, Linkrunner plans to:
- Ramp up AI-powered product development
- Expand its go-to-market teams
- Scale across engineering, data science, and sales
In a space where Indian startups often depend on costly foreign solutions, Linkrunner is building a homegrown, high-performance alternative—from the ground up.
What Is Linkrunner and Why Should You Care?
Simply put, Linkrunner is an AI-powered Mobile Measurement Partner (MMP). It helps mobile-first companies track how users are discovering and engaging with their apps.
Think of it as the Google Analytics of mobile attribution, but built for Indian startups—and priced so that even early-stage teams can afford it.
With Linkrunner, app developers can:
- Understand user behavior in real time
- Optimize advertising spend on platforms like Meta, Google, and more
- Make data-backed decisions that fuel growth
In a mobile-obsessed country like India, that’s game-changing.
The Big Problem: Global MMPs Don’t Play Nice With India
Here’s the twist that makes Linkrunner a potential unicorn-in-the-making:
“Today major ad networks like Google and Meta don’t recognize any Indian MMPs,” says Shreyans Sancheti.
“We realized there was no simple, cost-effective attribution platform designed for Indian companies.”
Translation? Indian startups are forced to either pay huge fees to global players or fly blind with no real mobile insights. Linkrunner wants to end that dependency—and give Indian apps the tools they actually need.
Who’s Behind Linkrunner?
- Shreyans Sancheti, co-founder of edtech startup BlueLearn, already has startup battle scars—and wins—to his name.
- Darshil Rathod, also from BlueLearn, was a founding engineer and early team member.
Together, they built Linkrunner after experiencing firsthand how painful and expensive it was to manage app attribution using legacy tools.
Now they’re turning that frustration into innovation.
Fast Adoption, Fast Results
Despite being barely out of stealth mode, Linkrunner has already onboarded some of India’s fastest-growing consumer apps, including:
- Stimuler
- Grapevine
- Fold Money
- Abcoffee
- Jumbo Gaming
- Lingopanda
Why are startups switching to Linkrunner? Because:
- Setup takes less than an hour
- Pricing is transparent—with a free plan for early-stage teams
- It’s built with Indian business needs in mind, not just copy-pasted from the West
Why This Moment Is Huge for Mobile-First India
India is in the middle of a mobile app gold rush:
- $10.6 billion in mobile app revenue in 2024
- 17.8% CAGR projected, hitting $27.7 billion by 2030
- 1 billion+ smartphone users expected by 2026
This isn’t just growth—it’s a seismic shift. And every one of those apps will need analytics, attribution, and insights.
That’s where Linkrunner fits in.
What’s Next for Linkrunner?
With fresh funding in the bank, here’s what’s on the roadmap:
- Deeper AI integration: Expect smarter suggestions, predictive analytics, and automation
- Ad network partnerships: Push for official recognition by global ad giants
- Global ambitions: Build for India first—but not India only
- Hiring spree: Across engineering, growth, and data science
The mission? Make Linkrunner the go-to MMP for the next billion mobile users.
Final Thoughts: India’s Answer to AppsFlyer Might Already Be Here
Startups are tired of overpaying for global tools that don’t understand Indian markets. With Linkrunner, Shreyans Sancheti is solving a real, painful problem—and doing it with speed, intelligence, and heart.
The Rs 5 crore raise is just step one. The endgame? A homegrown AI-powered measurement stack that puts Indian mobile businesses on equal footing with the world.
So, if you’re building a mobile app in 2025—you might want to start running with Linkrunner.
