Packaged food brand Yu has raised $1 million in its pre-Series A round drove by Manish Choksi and Varun Vakil, part of the Asian Paints advertiser bunch.
UK based hospitality bunch, Lalvani family; Nikhil Srivastava, head of India at PAG private value; and Vishal Sampat, organizer, Convonix, among others have also joined the round.
According to Yu, the assets will be utilized to ramp up its operations and expand its presence across the country. Established by Bharat Bhalla and Varun Kapur, Yu gives a range of instant and ready-to-make meal bowls with zero preservatives.
Yu’s items are right now available at more than 100 retail outlets across Delhi NCR including large format stores like Reliance, Spencers, SPAR, Modern Bazar, Needs Supermarket. The company also has an online presence on e-staple platforms BigBasket and Swiggy.
