Pooja Kanth quit her comfortable corporate occupation a couple of years prior to investigate macrame art, a type of material delivered by utilizing hitching methods. While picking up the subtleties of the art, Pooja comprehended that preparation in macrame could assist with making work in provincial regions.
“I chose to turn into an entrepreneur in the expectation of building a business that could make a positive effect in the public arena. I accepted that macrame art could assist with giving ladies the monetary help they required towards making them independent and free. Over the long haul, I worked with ladies from towns like Kanjhawala, Jaunti, Bawana, and Karala, giving them learning materials and preparing expected to make hand tailored items,” she says.
Her endeavor, Pooja Ki Potli was set up with an underlying venture of Rs 5,000 in a little studio in New Delhi to sell hand tailored items and materials across classes, particularly macrame art. This incorporates home stylistic theme items, home and nursery items, and art supplies. The business has an offline and online presence, however a huge part of its business presently happens on the web.
“One of the essential difficulties we confronted was not having the option to acquire the right eco-accommodating materials for our items. This in the end drove us to manufacture our own materials. We have set up our own creation unit in Delhi with machines and a committed group that pursues this,” Pooja says.
In four years, Pooja’s little studio has ventured into a major offline retail location situated in New Delhi with a group of 25 workers that help the brand’s operations across different occupation jobs.
Last year, Pooja joined the ‘Nearby Shops on Amazon’ program, which assisted her with building both on the web and offline presence, empowering Pooja Ki Potli to arrive at clients across Delhi and the country.
“At first, we used to get a couple of requests in seven days; this has now expanded to 100+ orders a day, all gratitude to the ‘Nearby Shops on Amazon ‘ program. More extensive reach and admittance to clients have prompted expanded deals and incomes for our business,” she adds.
Later on, Pooja plans to present more eco-accommodating items and include more ladies in business operations, supporting and enabling them to be free all the while.
“Apart from macrame, we are zeroing in on making new items and product offerings that require the utilization of cotton and material textures,” she says.
However the entrepreneurship venture has not been simple, Pooja thinks selling items on the web and working with driven and goal-oriented ladies has permitted her the adaptability to bring up her youngsters and manage a flourishing business – something she would not have had the option to do in a corporate work.
