Hippo Video, a video-as-a-service (VaaS) platform for enterprises, has raised $4.5 Mn in a Series A investment round led through Alpha Wave Incubation (AWI), a $300 Mn task fund, and Exfinity Venture Partners, an early-level task capital organization making an investment in technology product agencies in the B2B space. The employer says that the budget might be used to construct its go-to-market (GTM) groups and ramp up the engineering team.
With the growing position of video in communication and social media, Hippo Video seems to capitalise on video as a key selection influencer and trust driver. Hippo Video drives sales, advertising, and overall client experience via our REALTM platform.
Through personalized movies created through Hippo Video, sales groups can attain productivity will increase of up to 3x,” stated CEO and founding father of Hippo Video, Karthi Mariappan.
Hippo Video claims it’s video personalisation and distribution platform enables organizations attain their marketing and income goals via seamless video workflows.
The company says it gives technological improvements such as rich on-line pro-editing, on the fly in-video personalisation at scale, video landing pages, smart webcam, and display recorder, sizable reporting & analytics, and enterprise-grade security.
Hippo Video claims to have sturdy ROI (go back on investment) metrics for customers – e-mail response rates elevated through 3x, certified lead generation elevated through 66%, sales velocity elevated by 2x.
Last 12 months, Hippo Video was one of the startups selected in the first cohort of Sequoia Capital India’s startup accelerator and incubation programme for early-stage startups in India and Southeast Asia, Surge. As a part of the accelerator programme, Surge might select out up 10–20 early-level startups two times a 12 months and invest $1.5 Mn (INR 10.6 Cr) in every of them on the begin or very early level of the programme.
In 2018, the employer raised an undisclosed amount in Pre-Series A investment from Kae Capital, a sector-agnostic fund.
