In a major move aimed at enhancing the boxing fan experience, Matchroom Boxing has announced its partnership with Victory Live as its official global ticketing and event management provider. This collaboration will leverage Victory Live’s advanced technology and expertise to streamline ticketing, travel packages, hospitality, and event operations.
Victory Live will manage Matchroom Boxing’s ticket distribution, ensuring seamless access for fans across multiple platforms, including its proprietary marketplace, Events365.com. Through data-driven insights, operational efficiencies, and cutting-edge inventory management, Victory Live will optimize the ticketing process, making it easier than ever for boxing enthusiasts to secure their seats at premier events worldwide.
“As Matchroom Boxing continues its expansion on the global stage, providing a superior ticket-buying and event experience remains a top priority,” said Eddie Hearn, Chairman of Matchroom Sport. “Victory Live’s innovative approach, technology-driven solutions, and operational expertise make them the perfect partner to help us connect fans with our biggest fights in a seamless manner.”
At the helm of Victory Live, CEO Sam Soni brings over 30 years of industry experience to the partnership. Known for helping shape the premium ticketing and hospitality space into a multi-billion-dollar industry, Soni has championed an integrated model that combines ticketing, hospitality, and travel—establishing long-term partnerships with major organizations like the NCAA, USTA, PGA, NHL, and NFL.
“In today’s evolving live event landscape, rightsholders require a trusted partner to integrate ticketing, analytics, and hospitality seamlessly,” said Sam Soni. “We are thrilled to collaborate with Matchroom Boxing to bring innovative solutions to one of the most exciting sports industries, ensuring fans around the world enjoy a frictionless and immersive experience.”
Under Soni’s leadership, Victory Live continues to drive innovation through state-of-the-art technology and comprehensive services that transform ticketing and event management. His ownership interests in professional sports teams also contribute to community outreach initiatives, helping young athletes engage with the world of sports. Sam Soni believes in the power of athletics to inspire physical wellness, teamwork, and personal development—reinforcing its role as a positive force in society.
Beyond ticketing, Victory Live will enhance Matchroom’s premium hospitality offerings, ensuring that VIP guests receive an unparalleled experience. Tickets for upcoming Matchroom Boxing events will be available through Events365.com and other major ticketing platforms, allowing fans multiple avenues to secure their spot at high-profile fights.
About Matchroom Sport
Matchroom Sport, led by Chairman Eddie Hearn, is a global powerhouse in sports event promotion. With subsidiaries including Matchroom Boxing, the Professional Darts Corporation, World Snooker, and Matchroom MultiSport, the company has been delivering high-quality sporting events for over 40 years. Matchroom Sport is a leading supplier of sports programming worldwide, reaching millions of fans through its partnerships with major broadcasters. For more information, visit Matchroom.com.
About Victory Live
Victory Live® revolutionizes live event ticketing by helping rightsholders, resellers, and affiliates maximize revenue and operational efficiency through state-of-the-art technology, real-time data insights, and dedicated customer support. With over 1,500 partners, $3.5 billion in annual gross ticket sales, and more than 200 distribution channels, Victory Live is a key player in optimizing inventory, boosting online sales, and delivering unforgettable fan experiences. Learn more at VictoryLive.com.
