Uber has reintroduced its premium ‘Uber Black’ service in Mumbai, catering to the increasing demand for luxury ride options in India. Starting next week, the service will offer high-end vehicles and luxury amenities, priced 30-40% higher than Uber Premier.
The revamped Uber Black will feature high-end SUVs and MUVs from brands like Toyota and MG, replacing the earlier luxury vehicle options such as Mercedes, BMW, and Audi. It includes enhancements like a five-minute pickup window without a waiting fee, quiet mode, temperature control, and luggage assistance.
Uber Black was initially launched in India in 2013 but was later replaced by more affordable options before being discontinued. The reintroduction aims to meet the needs of corporate travelers and those seeking premium ride experiences.
Prabhjeet Singh, President of Uber India and South Asia, expressed enthusiasm about the return of Uber Black, highlighting the company’s commitment to evolving with customer demands. The relaunch comes as part of Uber’s broader investment in its fleet and service offerings, including a significant $20 million investment in Everest Fleet last year.
Uber operates across 125 Indian cities with over 1.1 million active drivers and has recently expanded its services to include intercity rides, pre-booked trips, and bus shuttles. Singh noted that the current demand for rides exceeds the number of available vehicles on the platform.
