Did you hear about a guest post?
How would you write your guest post?
The topic itself triggers a lot of questions. But, before going deeper, learn more about what is a guest post service and how it can make a difference?
Defining Guest Posts
Guest posts, also called guest posting, are publishing your article on other’s websites.
That’s simple, right!
People guest post to create brand awareness and get traffic to the website also called referral traffic.
Goals of Guest Posting
Before beginning, decide what the goal for a guest post is. Knowing your goal much before time can be a determinant factor to choose the right kind of articles for a guest post. Typically, guest blogging has three key goals:
- To position your brand as a well-known name and authority in your industry
- Get exposure and traffic back to the website
- Build backlinks to the website
With relevant and informative content, these three things are achievable. If you want to accomplish #1, find blogs having an engaged and wide audience.
If your target is lower, you should pinpoint blogs having stronger root and domain authority. Knowing your business goals would help you to determine the blogs to submit as a guest post.
Finding Guest Posting Opportunities
First things first – find an opportunity to guest post. When you look up guest posting opportunities, the key goal should be to find relevant sites for the industry or niche. You want to find blogs matching the following:
- Niche focused content on the industry
- Interested audience in the same industry
- Engaged readership of the blog with socially shared, liked, and commented posts
- Active blog owner on social networks
For instance, if you sell seeds and plants, you want to look for gardening blogs having an engaged readership of gardeners.
To find the right opportunities to guest post, consider the following:
Google Search
Google is one of the best places to begin searching for opportunities to guest post. Use any keyword search to find relevant blogs that would accept your guest post. Use keywords like “submit guest post”, “guest post”, “accept a guest post” etc.
Searching any of these keywords can lead you to the guidelines of the guest post page, submission page, and actual posts.
Prolific Guest Blogger Community
Do you know of some of the popular prolific guest bloggers? People who read enough blogs should know the common names.
Some of the well-known guest bloggers in influential marketing include Jeff Bullas, Neil Patel, Tony Right, Mark Traphagen, and Jenny Halasz. Of course, there are others.
Use Google search and lookup for names of relevant and industry-specific guest bloggers with the phrase “guest posts by.” This would reveal the names of the sites where the guest bloggers posted.
Backlinks
If you worked with a backlink of competitor websites during an SEO campaign, you likely have more competitors having backlinks from your guest posts.
If you use Open Site Explorer, check the backlinks of the competitors to spot the blog posts. If there are none, Google Search again.
Takeaway
These are just some of the ways to create a guest post and engage with your audience. There are many other tips and strategies you can learn as you begin.
