Threads of Home, Stitched for the World: The Story of House of Aurea
Sisters Gauri Rastogi and Rrhea Rabani Rastogi are on a mission to make Indian craftsmanship wearable, modern, and effortlessly luxe — one timeless silhouette at a time.
It started quietly.
Between shared cups of chai and conversations that always circled back to one thing — how beautiful Indian textiles are, and how often they go unnoticed in everyday fashion. Gauri Rastogi and Rrhea Rabani Rastogi, sisters and co-founders of House of Aurea, didn’t set out to create a fashion label. They set out to tell stories — the kind woven into the fabrics of their childhood, passed down by grandmothers, discovered in old trunks, and lived through every Holi, wedding, and summer vacation in small-town India.
But life had changed. The modern woman they both knew — bold, intuitive, stylish — wanted clothing that felt like her: rooted but relevant, effortless but expressive. And so, House of Aurea was born.
“We didn’t want to just make clothes. We wanted to create pieces that feel like home, wherever you are,” shares Gauri.
From the very beginning, the sisters were drawn to Indian prints — the intricate block motifs from Rajasthan, the fluid florals of vintage textiles, the quiet luxury of hand-dyed cottons. They didn’t want to replicate them. They wanted to reimagine them — through modern silhouettes, thoughtful tailoring, and a medium-luxe lens that could live in both wardrobes and hearts.
Each House of Aurea piece — whether it’s the dreamy Selene set, the wanderlust-invoking Safari print, or an upcoming edit — is handcrafted in India, in close collaboration with artisans who’ve spent decades perfecting their craft. The idea? That tradition doesn’t need to be archived. It can be worn. Every day.
“Our prints aren’t just patterns. They’re stories. Of craft clusters, of soil and dye, of art passed down by hand,” adds Rrhea.
With a clear focus on slow fashion, small-batch production, and cultural preservation, House of Aurea isn’t here for fast trends. Instead, it champions conscious elegance — clothing that makes you feel something. Whether you’re in Mumbai or Milan.
Now available on www.houseofaurea.in, the brand has quickly caught the attention of women who want their fashion to mean more — not just look good, but do good, too. From brunches to boardrooms, Aurea’s pieces are designed to travel with you — timeless, seasonless, and always soulful.
And this is just the beginning. The founders are dreaming bigger — exploring forgotten Indian crafts, planning collaborative drops with artists and artisans, and bringing more voices into the Aurea story.
Because this isn’t just a brand. It’s a bridge. Between past and present, East and West, memory and movement.
Between heritage — and her.
