Bengaluru-Based D2C Jewellery Brand Attracts Major Investment
GIVA, a fast-growing direct-to-consumer (D2C) fine jewellery brand based in Bengaluru, has successfully raised Rs 530 crore (approximately $63 million) in its latest funding round. The round was led by growth-stage investment firm Creaegis, with existing investors Premji Invest, Epiq Capital, and Edelweiss Discovery Fund also participating.
This substantial funding boost will enable GIVA to expand its retail presence and further enhance its technology-driven supply chain and product innovation.
Expanding Retail and Digital Footprint
Since its founding in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA has evolved from a silver jewellery brand into a diversified portfolio that includes 14K and 18K gold, as well as lab-grown diamonds. The brand currently operates more than 240 physical stores across India and plans to open an additional 145 to 150 locations this year, with a focus on Tier-II cities.
Alongside offline growth, GIVA maintains a strong digital presence. Its omnichannel approach—combining online and offline sales channels—has been critical for reaching customers and driving engagement in India’s growing market for accessible luxury jewellery.
Focus on Lab-Grown Diamonds and Sustainable Luxury
GIVA is actively expanding its collection of lab-grown diamond jewellery, a category that is rapidly gaining traction worldwide. These lab-grown diamonds offer a sustainable alternative to mined diamonds, appealing to environmentally conscious consumers without compromising on quality or design.
By investing in this segment, GIVA is tapping into a global shift towards responsible luxury, positioning itself as a forward-thinking brand in India’s jewellery space.
Strengthening Supply Chain with Technology
The new capital will also be deployed to optimize GIVA’s supply chain infrastructure through technology. Streamlining operations and improving inventory management will help the brand meet increasing customer demand while maintaining affordability and quality standards.
Leadership and Vision
In a recent move, GIVA promoted Aditya Labroo, its Chief Operating Officer, to co-founder, reinforcing the company’s leadership team as it gears up for aggressive expansion.
Prakash Parthasarathy, managing partner and CIO at Creaegis, expressed confidence in GIVA’s market potential:
“The company is well-positioned to be a market leader due to its product offering, strong digital presence, and deep omni-channel operational capabilities.”
What This Means for India’s Jewellery Market
GIVA’s significant funding round signals investor confidence in the growth of India’s D2C jewellery sector, especially brands that combine quality, design, affordability, and sustainability. The company’s aggressive expansion into Tier-II cities highlights the untapped potential in smaller urban markets beyond India’s major metros.
With growing consumer interest in lab-grown diamonds and omnichannel shopping experiences, GIVA is poised to set new benchmarks in accessible luxury jewellery.
