Virat Kohli-backed fashion brand WROGN has reported a steep net loss of Rs 76 crore for the financial year 2025, continuing a troubling trend of declining sales and rising expenses. According to the company’s filings with the Registrar of Companies, WROGN’s net loss widened by 32 percent from Rs 56.8 crore in FY24. This marks the second consecutive year of financial contraction for the men’s…
Aditya Birla Digital Fashion Ventures Ltd (ABDFVL) is making a bold move in the men’s fashion industry by investing INR 75 crore in WROGN, the trendy menswear brand co-owned by cricket superstar Virat Kohli and backed by Accel. This investment not only strengthens WROGN’s financial footing but also boosts ABDFVL’s shareholding, signaling a growing interest in digital-first fashion brands.
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