India’s largest group of retail distributors is urging the antitrust authority to investigate three popular quick commerce companies—Zomato’s Blinkit, Swiggy, and Zepto. They are concerned about these companies’ alleged predatory pricing practices, which they say threaten traditional retailers.
Quick commerce is taking India by storm, with businesses promising delivery of everything from…
The Karnataka government is set to impose a new transaction fee on popular aggregator platforms like Zomato, Swiggy, Uber, and others. This move aims to support the welfare of gig workers in the state.
What You Need to Know About the New Fee
Karnataka’s Labour Minister, Santosh Lad, announced that a small cess—ranging from 1% to 2%—will be charged on every transaction made through these…
Swiggy has transformed the food delivery landscape in India, challenging norms and setting new standards in the industry. From its humble beginnings to becoming a household name, let’s explore how this food delivery giant has made its mark!
What is Swiggy?
Swiggy Limited, originally known as Bundl Technologies, has become a key player in India’s food delivery sector. Founded in 2014 in…
Bengaluru-based quick-commerce platform Swiggy has received approval from the Securities and Exchange Board of India (SEBI) for its proposed $1.25 billion Initial Public Offering (IPO). According to reports from the Economic Times, Swiggy filed draft papers for the IPO using the confidential route back in April.
Following this approval, Swiggy must submit an updated draft red herring prospectus…
Swiggy, the food delivery giant gearing up for its public markets debut, is reportedly in advanced talks to bring Amitesh Jha, the former Senior Vice President at Flipkart, on board as the new Chief Executive Officer of its rapidly expanding quick commerce segment, Instamart. This move indicates a significant reshuffle within the company’s leadership, with current Instamart head Phani Kishan…
Amazon is gearing up to introduce its quick commerce service in India, with a planned launch expected in the first quarter of the upcoming year, according to sources familiar with the development. This move marks a significant expansion in Amazon’s services in the Indian market, where competition in the quick commerce sector is intensifying.
Amazon’s Quick Commerce Ambitions
Amazon’s foray…
Swiggy, the leading food-tech giant preparing for its IPO, has announced an extension of its service fee policy to include the gross order value for restaurants in non-metro areas. This policy adjustment, reported by The Economic Times, will increase the commission charges for its restaurant partners in smaller towns and cities.
Historically, service fees for restaurants outside major urban…
Swiggy Instamart, the quick commerce arm of the popular food delivery platform Swiggy, has announced the appointment of Sairam Krishnamurthy as its new Chief Operating Officer (COO). This strategic move comes as Swiggy prepares for its upcoming Initial Public Offering (IPO) and aims to enhance its operations and expansion efforts.
New Role and ResponsibilitiesIn his role as senior vice-president…
Marketing management is pivotal in navigating the complexities of today’s competitive business landscape. In India, several brands have showcased exceptional marketing strategies that have not only helped them overcome significant challenges but also set new benchmarks in their respective industries. This article delves into 10 outstanding marketing management case studies from India, revealing…
In a surprising turnaround, Swiggy has transformed from a latecomer in India’s online food delivery scene to a billion-dollar unicorn in just four years. This remarkable achievement has not only reshaped the industry but also forced competitors like Zomato to reevaluate their strategies.
When Swiggy entered the market in 2014, skepticism surrounded the potential of online food ordering. Despite…
