Hindustan Unilever Limited (HUL) is reportedly in advanced talks to acquire Jaipur-based skincare startup, Minimalist, in a deal worth around Rs 3,000 crore. If the deal goes through, it will be one of the biggest acquisitions in India’s direct-to-consumer (D2C) space in recent years, especially in the rapidly growing skincare industry.
Let’s break it down and explore why this potential…

