Sachin Tendulkar is stepping off the cricket field and into the business world with a new venture in sports athleisure. The legendary cricketer is teaming up with Karthik Gurumurthy, former chief of Swiggy Instamart, and Karan Arora, another ex-Swiggy executive, to launch a new sportswear brand.
The startup, backed by a holding company and incubated by early-stage venture fund Whiteboard Capital…
