Belgium-based Sofina SA will invest around Rs 202 crore ($27 million) in personal consideration brand Mamaearth.
Mamaearth, according to filings to the companies registrar, has effectively secured Rs 147 crore and the excess capital will come in tranches.
In April, VCCircle was the first to report that the brand, worked by Honasa Consumer Pvt Ltd, was in talks with Sofina for a $20-25 million…
