What started as an $800 side hustle after college has exploded into a monster business generating $35 million annually. Demi Marchese, 32, founder and CEO of Los Angeles-based fashion brand 12th Tribe, transformed her passion for fashion into a global enterprise that has achieved more than $250 million in lifetime revenue.
Her story is proof that a small investment, a bold vision, and relentless…
Krista LeRay, a 34-year-old mom from Westport, Connecticut, transformed a hobby into a thriving business that is now averaging $570,000 a month in revenue. What began as a creative outlet and Instagram passion project has grown into Penny Linn, a needlepoint store that generated $4.4 million in revenue in 2024.
Her story highlights how a simple side hustle can become a full-fledged business with…
Sometimes the biggest business ideas start in the most ordinary moments. For Seth Goldstein, 29, and his friend Steven Rofrano, inspiration struck during a snack break in Miami. Out of that simple moment came Ancient Crunch, the company behind the chip brands MASA and Vandy, which has grown from modest beginnings to a thriving business on track for $250 million in 2026.
The Humble…
Melissa Tavss, founder and CEO of Tipsy Scoop, transformed a fun side project into a multimillion-dollar enterprise. After feeling burnt out from her corporate job in marketing and PR, Tavss decided to pursue a new path by reviving a family tradition of ice cream-making.
Tavss, who had been working in the wine and spirits industry, began developing recipes for boozy ice cream while attending…

