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Reviving a Legend: Siddhartha Lal’s Extraordinary Journey to Rebuild Royal Enfield

In the annals of automotive history, Royal Enfield stands as a testament to resilience and revival, largely credited to the visionary leadership of Siddhartha Lal. Acquired by the Eicher Motor Group in 1994, Royal Enfield, once a fading star in the motorcycle world, found itself at a crossroads. It was the untimely demise of Vikram Lal, the founder of Eicher, that thrust his son Siddhartha Lal…
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