In a major move for the Indian financial technology sector, cricket legend Sachin Tendulkar has partnered with Kissht, a Mumbai-based digital lending platform. This collaboration sees Tendulkar not only as a strategic investor but also as Kissht’s first-ever brand ambassador. This partnership is set to reshape the way millions of Indians access financial services, with Tendulkar’s iconic…
Cricket legend Sachin Tendulkar has joined forces with Sugar.fit, a healthtech startup dedicated to managing and reversing Type 2 and pre-diabetes. As both a brand ambassador and strategic investor, Tendulkar’s involvement aims to amplify Sugar.fit’s mission to transform diabetes care in India.
A Match Made in Health
This partnership aligns perfectly with Tendulkar’s commitment to fitness…
Sachin Tendulkar is stepping off the cricket field and into the business world with a new venture in sports athleisure. The legendary cricketer is teaming up with Karthik Gurumurthy, former chief of Swiggy Instamart, and Karan Arora, another ex-Swiggy executive, to launch a new sportswear brand.
The startup, backed by a holding company and incubated by early-stage venture fund Whiteboard Capital…
Legendary cricketer Sachin Tendulkar is stepping into the world of entrepreneurship with a new sports athleisure brand, SRT10 Athleisure Pvt Ltd. Launched in collaboration with former Swiggy executives Karthik Gurumurthy and Karan Arora, the brand aims to offer high-quality athleisure at competitive prices.
New Venture Details
The startup, incubated by early-stage venture fund Whiteboard Capital…
FirstCry’s Parent Company Brainbee Solutions Soars 40% on Debut; Sachin Tendulkar and Ratan Tata Profit Significantly
Shares of Brainbee Solutions, the parent company of FirstCry, made a spectacular debut on the National Stock Exchange (NSE) on Tuesday, listing at ₹651 per share. This represents a 40% premium over the issue price of ₹465 per share, defying earlier expectations based on the…

