In a move that underscores the growing power of influencer-driven commerce, billionaire Nikhil Kamath’s investment firm Gruhas has invested a substantial Rs 12.5 crore in the content commerce startup LehLah. The seed funding, led by Kamath and co-founder Abhijeet Pai, signals strong backing for LehLah’s innovative business model and the potential of creator-led platforms.
What is LehLah, and…
In an exciting development for online shoppers, Amazon India has introduced Rufus, a generative AI-powered conversational shopping assistant, just in time for the upcoming festive sale event. This innovative feature aims to enhance the shopping experience by facilitating natural language interactions within the Amazon app.
Enhancing the Shopping Experience with Rufus
Rufus enables customers to ask…
