Shopsy, Flipkart’s hyper-value e-commerce platform, is intensifying its efforts to tap into the burgeoning rural market of India. With over 821 million internet users in the country, more than half—approximately 442 million—reside in rural areas. Shopsy’s strategy, spearheaded by newly appointed Business Head Prathyusha Agarwal, is focused on becoming the premier destination for…

