In a move that underscores the growing power of influencer-driven commerce, billionaire Nikhil Kamath’s investment firm Gruhas has invested a substantial Rs 12.5 crore in the content commerce startup LehLah. The seed funding, led by Kamath and co-founder Abhijeet Pai, signals strong backing for LehLah’s innovative business model and the potential of creator-led platforms.
What is LehLah, and…
