Krista LeRay, a 34-year-old mom from Westport, Connecticut, transformed a hobby into a thriving business that is now averaging $570,000 a month in revenue. What began as a creative outlet and Instagram passion project has grown into Penny Linn, a needlepoint store that generated $4.4 million in revenue in 2024.
Her story highlights how a simple side hustle can become a full-fledged business with…

