Business

This D2C Diamond Brand Just Raised Rs 26 Crore to Take on Traditional Jewellery Giants — and It’s Just Getting Started

True Diamond, a luxury lab-grown diamond jewellery brand founded just months ago, is already making waves. The startup has raised a Rs 26 crore pre-Series A round led by India Quotient, with participation from Titan Capital, Winners Fund, and Huddle Ventures — and insiders say it’s only the beginning. But this isn’t just another jewellery startup. True Diamond is on a mission to redefine…
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