BusinessNews

Roposo Transitions to Social Commerce to Address Short Video Monetization Challenges

InMobi-owned Roposo, a prominent player in the short video space, is undergoing a significant transformation by shifting its focus to social commerce. This strategic pivot aims to enhance monetization opportunities beyond traditional creator-led models, addressing the challenges faced in the short video industry. Transitioning to Social Commerce Roposo, originally known for its creator and…
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BusinessNews

CityMall is in talks to raise around $70 Mn in new fundraise

Social commerce stage CityMall is in talks to raise a new round as much as $70 million from new and existing backers, according to three individuals mindful of the arrangement. This will be the third round for the Guguram-based startup in 2021. It had scooped up $11 million Series An in March and $22.5 million Series B in June. “CityMall is in talks with new and existing backers including…
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BusinessNews

InMobi is ready to obtain social commerce firm Shop101

Versatile promotion administrations stage InMobi is in converses with gain social trade firm Shop101, as indicated by three Entrackr sources. The Bengaluru-based organization has been peering toward to construct a business layer for its items Glance and Roposo. It was in the market to get organizations in the web based business space and gives the idea that it might have gotten itself an…
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