Hindustan Unilever (HUL), one of India’s biggest FMCG companies, has taken a major step into the growing direct-to-consumer (D2C) beauty and skincare market by acquiring a 90.5% stake in Jaipur-based Minimalist. This acquisition, valued at nearly Rs 2,955 crore, marks one of the most significant deals in the Indian beauty industry. Let’s break down the details of this big move and what it…

