Hindustan Unilever (HUL), one of India’s biggest FMCG companies, has taken a major step into the growing direct-to-consumer (D2C) beauty and skincare market by acquiring a 90.5% stake in Jaipur-based Minimalist. This acquisition, valued at nearly Rs 2,955 crore, marks one of the most significant deals in the Indian beauty industry. Let’s break down the details of this big move and what it…
Hindustan Unilever Limited (HUL) is reportedly in advanced talks to acquire Jaipur-based skincare startup, Minimalist, in a deal worth around Rs 3,000 crore. If the deal goes through, it will be one of the biggest acquisitions in India’s direct-to-consumer (D2C) space in recent years, especially in the rapidly growing skincare industry.
Let’s break it down and explore why this potential…

