In a surprising turn of events, feminine hygiene brand Sirona has bought back its own brand from The Good Glamm Group. This rare move in India’s startup world marks the end of Sirona’s two-year journey under The Good Glamm Group, which had acquired the brand just months ago. But why would a brand repurchase itself after being acquired? In this article, we’ll take a closer look at Sirona’s…
Good Glamm Group, which claims direct-to-customer beauty brand MyGlamm, has gathered up $150 million in its Series D round led by Prosus Ventures ( previously Naspers), Warburg Pincus along with the participation from Alteria Capital and existing investors L’Occitane, Bessemer Venture Partners, Amazon, Ascent Capital and the Mankekar Family Office.
The company claims to be India’s first…
