India’s e-commerce sales are projected to reach between ₹1 lakh crore and ₹1.2 lakh crore in gross merchandise value (GMV) this festive season, driven by strong pent-up demand and a trend towards premiumization, according to a report from Redseer Strategy Consultants. This represents a 20% year-on-year growth for the sector.
Key categories like mobiles, electronics, and fashion are poised…
