Aditya Birla Digital Fashion Ventures Ltd (ABDFVL) is making a bold move in the men’s fashion industry by investing INR 75 crore in WROGN, the trendy menswear brand co-owned by cricket superstar Virat Kohli and backed by Accel. This investment not only strengthens WROGN’s financial footing but also boosts ABDFVL’s shareholding, signaling a growing interest in digital-first fashion brands.
A…
In the ever-evolving Indian fashion industry, competition is fierce, and only the strongest brands will endure. Akhilesh Prasad, a key leader at Reliance Retail, has shared insights into how the company navigates this challenging landscape under the guidance of Isha Ambani. With a diverse portfolio that spans groceries, electronics, beauty, footwear, food, jewelry, and lifestyle products, Reliance…
Urbanic, the fashion e-tailer, has launched a new brand called Savana by Urbanic, targeting the Gen-Z consumer market.
This strategic move aims to attract younger shoppers with a fresh and trend-driven fashion line. Savana by Urbanic is designed to cater to the evolving tastes and preferences of Gen-Z, focusing on style, affordability, and the latest trends.
In a related announcement, Malvern…
