BusinessSuccess Story

Zepto: A 10-Minute Revolution in E-Commerce – An In-Depth Case Study

Introduction Launched in April 2021, Zepto has rapidly transformed the landscape of e-commerce in India with its ambitious promise of delivering groceries in just 10 minutes. Founded by Aadit Palicha and Kaivalya Vohra, both 19-year-old Stanford dropouts, Zepto emerged from the need for faster grocery delivery, a demand that surged post-COVID. Based in Mumbai, the company has quickly expanded its…
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