Aditya Birla Digital Fashion Ventures Ltd (ABDFVL) is making a bold move in the men’s fashion industry by investing INR 75 crore in WROGN, the trendy menswear brand co-owned by cricket superstar Virat Kohli and backed by Accel. This investment not only strengthens WROGN’s financial footing but also boosts ABDFVL’s shareholding, signaling a growing interest in digital-first fashion brands.
A…
Emami Limited is set to acquire complete ownership of Helios Lifestyle Pvt Ltd, which is known for its men’s grooming brand, ‘The Man Company.’ This deal involves Emami purchasing the remaining 49.60% stake in Helios, bringing its total ownership to 100%. Emami already holds a 50.40% stake in Helios, making it a subsidiary of Emami Ltd.
The acquisition aligns with Emami’s strategy to…
