Overview of the Funding Round
Direct-to-consumer (D2C) FMCG startup Mitra has successfully raised Rs 11 crore (approximately $1.3 million) in a pre-Series A funding round. The round was led by Bestvantage Investments and a prominent family office based in Dubai. Notable participants included Arjun Vaidya, founder of V3 Ventures and former CEO of Dr Vaidya’s, Ashok, Ajay Kumar, ex-COO of Pizza…

