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D2C FMCG Startup Mitra Secures Rs 11 Crore in Pre-Series A Funding to Boost Expansion

Overview of the Funding Round Direct-to-consumer (D2C) FMCG startup Mitra has successfully raised Rs 11 crore (approximately $1.3 million) in a pre-Series A funding round. The round was led by Bestvantage Investments and a prominent family office based in Dubai. Notable participants included Arjun Vaidya, founder of V3 Ventures and former CEO of Dr Vaidya’s, Ashok, Ajay Kumar, ex-COO of Pizza…
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