BusinessNews

Crayola Secures Trademark for Iconic Crayon Scent, Plans Nostalgic Retail Experiences

Crayola has officially trademarked the distinctive scent of its crayons, known for its “slightly earthy soap with pungent, leather-like clay undertones.” This move marks a significant moment for the arts and crafts giant, which is a leader in the US coloring market. The trademark, granted by the US Patent and Trademark Office in July, represents a unique blend of nostalgia and innovation. The…
Read more