Kunal Shah, the CEO of the popular fintech company CRED, recently shared his thoughts on what he believes is a common mistake made by aspiring entrepreneurs. In a post on X (formerly Twitter), Shah highlighted that many entrepreneurs spend too much time consuming content—such as podcasts, reality TV, and social media—rather than focusing on the critical tasks of building their businesses or…
Starting a business is an exciting adventure, but did you know that only about 10% of new startups survive long-term? Many fail due to avoidable mistakes. By learning from the missteps of others, you can increase your chances of success. Here’s a look at the top ten mistakes startups often make and tips on how to steer clear of them.
1. Lack of Planning
Jumping into a business without a solid…
Jean Kang never imagined she’d be running her own business. Growing up in the San Francisco Bay Area, she always saw herself working for a big tech company. Inspired by shows like Shark Tank, she thought entrepreneurship was fascinating, but it seemed far from her reality.
After graduating in 2014, Jean dove into the tech world. Over the next decade, she faced ups and downs—being fired twice…

