In Delhi today, grocery delivery in 10 to 20 minutes has become the new norm thanks to hyper-fast apps like Zepto and Blinkit. But what about the booming world of direct-to-consumer (D2C) brands? Can they ever match this lightning speed and win over customers who expect instant gratification?
For years, D2C brands in India have struggled to keep pace with the quick commerce revolution. While…
Mumbai-based Zepto, the popular 10-minute delivery platform, is making big moves as it prepares for its $500 million initial public offering (IPO) in 2025. In a strategic step toward solidifying its market position, the company has launched a new entity called Zepto Marketplace Private Limited. This shift is designed to streamline its operations and set up the company for the transition into a…
