Aditya Birla Digital Fashion Ventures Ltd (ABDFVL) is making a bold move in the men’s fashion industry by investing INR 75 crore in WROGN, the trendy menswear brand co-owned by cricket superstar Virat Kohli and backed by Accel. This investment not only strengthens WROGN’s financial footing but also boosts ABDFVL’s shareholding, signaling a growing interest in digital-first fashion brands.
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