Excitement is in the air as Varun Dua joins the panel of investors in Shark Tank India Season 3, becoming the sixth shark among the newest judges. As an accomplished entrepreneur and the founder and CEO of Acko Insurance Company, Dua brings a wealth of experience and insight to the show. If you’re not familiar with him, let’s dive into his background and accomplishments.
Varun Dua was born on…
In 2005, Vasudha Dinodia Munjal embarked on a sweet journey that would transform India’s chocolate landscape. With a vision to bring superior quality and exquisitely crafted chocolates to the Indian market, she founded Choko La—a brand that has since become synonymous with premium chocolate in the country.
Choko La was established with the aim of offering more than just chocolate; it was about…
In a major boost for electric two-wheeler buyers, the Indian government has extended the Electric Mobility Promotion Scheme 2024 (EMPS 2024) by two months, now running until September 30, 2024. The scheme’s funding has also been significantly increased from Rs. 500 crore to Rs. 778 crore.
Launched on April 1, 2024, EMPS 2024 is designed to accelerate India’s transition to electric vehicles…
Marketing management is pivotal in navigating the complexities of today’s competitive business landscape. In India, several brands have showcased exceptional marketing strategies that have not only helped them overcome significant challenges but also set new benchmarks in their respective industries. This article delves into 10 outstanding marketing management case studies from India, revealing…
10 Powerful Marketing Case Studies to Inspire Your Next Campaign
With countless blog posts, articles, and videos offering marketing advice, finding practical and effective strategies can be challenging. Google alone lists over 7 million results for “marketing tips,” but much of this content is outdated or lacks real substance.
In this article, we’ll explore ten compelling marketing case…
Ola Electric, the SoftBank-backed electric vehicle manufacturer, has announced a suspension of its electric car project for at least two years. This strategic shift aims to prioritize the company’s core business of electric scooters and bikes, alongside battery production.
Project Suspension: Ola Electric has decided to delay its ambitious electric car project, which was initially set to…
In the annals of Indian entrepreneurship, Ghisulal Rathod stands as a visionary whose journey from PVC footwear and bangles to pioneering the casserole industry has left an indelible mark. Founder of Cello World, Ghisulal Rathod embarked on his entrepreneurial odyssey in 1967, laying the foundation for a business that would redefine consumer products in India.
Cello World began humbly, focusing…
Tarun Mehta, CEO and co-founder of Ather Energy, has significantly expanded his investment portfolio by strategically funding Pneucons, a promising business-to-business (B2B) industrial marketplace based in Ahmedabad. Founded in 2022 by Pritesh Lakhani, Pneucons has successfully secured an undisclosed amount from Mehta, underlining confidence in its innovative approach to facilitating cross-border…
Bengaluru, the Silicon Valley of India, continues to spearhead the nation’s burgeoning start-up ecosystem, reaffirmed by a recent report from the Department of Electronics, IT, BT, and S&T of the Karnataka government. According to the Bengaluru Innovation Report 2024, the city stands tall with 45 out of India’s 112 unicorns, underscoring its pivotal role in fostering innovation across diverse…
During a recent interview on The Decoder Podcast with Nilay Patel, Google CEO Sundar Pichai found himself addressing critical concerns surrounding Google’s implementation of AI-powered search results. The discussion centered on accusations from publishers who fear that Google’s new AI system could potentially undermine their web traffic, leading to significant repercussions for online content…
